After Microsoft integrated AI into its search engine, Google too plans to bring conversational abilties to its search engine.
Google’s CEO Sundar Pichai has announced that the company will be using artificial intelligence (AI) in its search engine, according to a report by the Wall Street Journal. This decision comes in response to competition from OpenAI’s ChatGPT and others.
Pichai believes that AI will improve Google’s capacity to respond to a variety of search queries. The company has been a pioneer in the field of large language models (LLMs), which are computer programmes that can mimic human responses to questions. Google will now use the technology to improve user experience on its search engine.
Despite the competition Pichai denied that chatbots threaten Google’s search business, which generates more than half of Alphabet Inc’s revenue. He stated that “The opportunity space, if anything, is bigger than before,” in an interview with the Wall Street Journal.
Google’s chatbot Bard, which is yet to acquire traction, has not received much consumer excitement, according to Mr Pichai. He explained that the business was “iterating to ship something, and maybe timelines changed, given the moment in the industry.” Despite this, Mr Pichai expressed his pleasure at the incredible consumer excitement surrounding the adoption of these technologies.
However, Google is not without its challenges. Investor pressure to cut costs and competition from Microsoft’s enhanced version of Bing search engine powered by ChatGPT are some of the challenges facing the company. Microsoft CEO Satya Nadella believes that AI-powered search engines will reshape every software category, including search, much like earlier advancements in personal computers and cloud computing.
The integration of AI into Google’s search engine shows the company’s commitment to improving user experience and keeping up with the competition. The use of LLMs in search engines is a relatively new development that has the potential to reshape the industry. It will be interesting to see how Google’s integration of AI will impact the future of search engines and the industry as a whole.
In conclusion, Google’s integration of AI into its search engine shows its commitment to improving user experience and keeping up with the competition. The use of LLMs in search engines is a relatively new development that has the potential to reshape the industry. Despite the challenges that Google faces, the company remains optimistic about the adoption of these technologies and the future of search engines. this post source : businestoday
